EK Public Relations

CASE STUDY

The Killing of Kenneth Chamberlain, Film

The film is a true story told in real-time about an African American VET with bi-polar disorder who accidentally sets off his medical alert pendant. Within two hours from when the police arrive he is dead.

Challenge

Produced in 2019, the film is not yet distributed at theaters, TV or via a streaming service. KC Productions is seeking to gain traction through media coverage and community buzz from their wins at film festivals. Create awareness of the multiple issues that led to the main character’s death (mental illness, social, racial and economic injustice) at the local community level.

Solution

Created a series of guerilla PR campaigns in response to the film’s acceptance and awards granted at local festivals throughout the country, and at the community, level to enlist the support of key publics working in race relations, mental health, education, social justice, and politics. Populate social media to build a defining presence.

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