EK Public Relations


Townsquare Nw Austin

Our vision is to be recognized as the trusted global leader in adult day services, setting the standard for excellence and innovation.


As a new and unknown brand, Townsquare NW needed to build trust and solid partnerships with local assisted living facilities, nurses, and the community. Another challenge was transportation, which had to be arranged by the members themselves. Construction delays caused the center to open six months after its intended date.


Define customer segments. Reach out to home health care providers, as well as Gen X & Y children of parents living with dementia in specific zip codes near the facility, and associations of geriatric service providers including doctors, therapists, and chiropractors. Reach the segment through mailers, social media, and local print media.


Membership increased by 112% and Austin’s main newspaper did a photo essay on the facility with members present.

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