EK Public Relations

CASE STUDY

Clarity Marketing Support

CMS is an established strategic advisory firm that helps B2B clients improve sales and marketing metrics and KPI’s. They specialize in the fields of cybersecurity, and professional services firms.

Challenge

Compose a series of compelling, enticing email marketing drip campaigns, sales landing pages, home pages and other marketing materials for two cybersecurity clients in a field that normally communicates in a conditionally dry manner, laden with industry terminology. Appeal to the layman through storytelling.

Solution

Compose real-life stories based on the client’s customers’ authentic experiences.  Translate those stories into CTA soundbites and newsworthy actions.

Result

Increased revenue by 200% for the cybersecurity client whose professional customers consisted of insurance companies and legal firms who bought their services.

Media Coverage

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More Case Studies

Mozart’s 10th Holiday Light Show 2019

Mozart’s Coffee Roasters is an Austin institution located on Lady Bird Lake with a spectacular view. The longest running Grand Cafe in Austin, Texas, Mozart’s roasts small batch and artisan blends on site and their scratch bakery servces thousands of pastries and savory items every day. coffee, hot. Their annual light show is a giveback to the community, now in its 10th year and features millions of LED lights and live entertainment and is free to the public.

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The Pink Parachute Project

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The photographer uses an actual 30 lb. pink 1967 British parachute throughout the series, to symbolize the struggles and gender issues women face throughout their lifetime.

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