CASE STUDY

Clarity Marketing Support

CMS is an established strategic advisory firm that helps B2B clients improve sales and marketing metrics and KPI’s. They specialize in the fields of cybersecurity, and professional services firms.

Challenge

Compose a series of compelling, enticing email marketing drip campaigns, sales landing pages, home pages and other marketing materials for two cybersecurity clients in a field that normally communicates in a conditionally dry manner, laden with industry terminology. Appeal to the layman through storytelling.

Solution

Compose real-life stories based on the client’s customers’ authentic experiences. Translate those stories into CTA soundbites and newsworthy actions.

Result

Increased revenue by 200% for the cybersecurity client whose professional customers consisted of insurance companies and legal firms who bought their services.

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