CASE STUDY

The Killing of Kenneth Chamberlain, Film

The film is a true story told in real-time about an African American VET with bi-polar disorder who accidentally sets off his medical alert pendant. Within two hours from when the police arrive he is dead.

Challenge

Produced in 2019, the film is not yet distributed at theaters, TV or via a streaming service. KC Productions is seeking to gain traction through media coverage and community buzz from their wins at film festivals. Create awareness of the multiple issues that led to the main character’s death (mental illness, social, racial and economic injustice) at the local community level.

Solution

Created a series of guerilla PR campaigns in response to the film’s acceptance and awards granted at local festivals throughout the country, and at the community, level to enlist the support of key publics working in race relations, mental health, education, social justice, and politics. Populate social media to build a defining presence.

Result

Screen Magazine
Spectrum News Austin Story
News12 Westchester Story
Austin Film Festival Announces Audience and Jury Award Winners
Austin Chronicle List of Best Festival Films of 2019
Austin Chronicle Announces Austin Film Festival Jury and Audience Award Winners
Black Westchester Article

More Case Studies

The Pink Parachute Project

Teodora Pogonat is an award-winning, published fine art and portrait photographer. Born in Bucharest, Romania, and raised in Miami, she’s currently in Austin. Her photographic style is strongly influenced by the multi-cultural environment she grew up in, and from extensive domestic and international travel.

The photographer uses an actual 30 lb. pink 1967 British parachute throughout the series, to symbolize the struggles and gender issues women face throughout their lifetime.

Mozart’s 9th Annual Holiday Light Show – PR

Mozart’s Coffee Roasters is an Austin institution located on Lady Bird Lake with a spectacular view. For 25 years they’ve served coffee, hot chocolate, and pastries. Their annual light show features millions of LED lights and is free to the public.

Aluxa LookBook

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