Crafted a series of 8 themed messages released over an eight week period. Tied messaging to live activations on-site. Encouraged customers to participate in social media photo contests and share with friends. Publicized Mozart’s affiliation with Austin’s musicians, the local business and residential community and guests from abroad.
Surpassed Mozart’s goals. Our media strategy resulted in over 25 media outlets who covered the event. Social media participation reached record highs with over 1 million views, and attendance on-site exceeded all previous years, with an overwhelming half a million visitors.
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The film is a true story told in real-time about an African American VET with bi-polar disorder who accidentally sets off his medical alert pendant. Within two hours from when the police arrive he is dead.
Aluxa, was a concept created by a global manufacturer of cruise line tableware who also owned artisanal workshops in Mexico. Two designers were commissioned to produce artistic high-end fine jewelry lines yet there was no business model for entering the USA market.
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