EK Public Relations

CASE STUDY

Townsquare Nw Austin

Our vision is to be recognized as the trusted global leader in adult day services, setting the standard for excellence and innovation.

Challenge

As a new and unknown brand, Townsquare NW needed to build trust and solid partnerships with local assisted living facilities, nurses, and the community. Another challenge was transportation, which had to be arranged by the members themselves. Construction delays caused the center to open six months after its intended date.

Solution

Define customer segments. Reach out to home health care providers, as well as Gen X & Y children of parents living with dementia in specific zip codes near the facility, and associations of geriatric service providers including doctors, therapists, and chiropractors. Reach the segment through mailers, social media, and local print media.

Result

Membership increased by 112% and Austin’s main newspaper did a photo essay on the facility with members present.

More Case Studies

Clarity Marketing Support

CMS is an established strategic advisory firm that helps B2B clients improve sales and marketing metrics and KPI’s. They specialize in the fields of cybersecurity, and professional services firms.

Read More »

Mozart’s 10th Holiday Light Show 2019

Mozart’s Coffee Roasters is an Austin institution located on Lady Bird Lake with a spectacular view. The longest running Grand Cafe in Austin, Texas, Mozart’s roasts small batch and artisan blends on site and their scratch bakery servces thousands of pastries and savory items every day. coffee, hot. Their annual light show is a giveback to the community, now in its 10th year and features millions of LED lights and live entertainment and is free to the public.

Read More »

The Pink Parachute Project

Teodora Pogonat is an award-winning, published fine art and portrait photographer. Born in Bucharest, Romania, and raised in Miami, she’s currently in Austin. Her photographic style is strongly influenced by the multi-cultural environment she grew up in, and from extensive domestic and international travel.

The photographer uses an actual 30 lb. pink 1967 British parachute throughout the series, to symbolize the struggles and gender issues women face throughout their lifetime.

Read More »