Our client’s constant challenge is figuring out how to attract new demographics while opening new channels of distribution to engage with new and existing customers.
Strategy Development is the first step in the PR process to define strengths, weaknesses, direction, vision, and goals. We then uncover what makes your brand tick to attract and engage your customers. We help you define and discover what success looks like to you, in an all-encompassing communications program that drives results you can bank on.
You’ve heard the expression ‘words matter’. They really do. How you craft your message is the ultimate key to hooking the right audiences. You want customers and key publics such as shareholders, employees, and the media to receive your message positively. They need to relate to it personally. Key messages help your organization in a variety of environments such as mission statements, elevator pitches, company backgrounders, and brand and product tag-lines.
Content creation is like second nature. We come from the print, online journalism, magazine, digital and book publishing worlds. Original content is used to drive leads and sales while promoting your product, service and corporate culture. It lives on your website or blog, in press releases, internal communications such as employee newsletters, product news, shareholder news, sales driven email drip marketing campaigns, and SEO. We provide content and editing services for custom-made online magazines, and e-books.
If you’re an author-in-the-making, thought leader or published writer, we act as your accountability coach to craft future sources of income based on your book, book tour and speaking engagements. From pre-publishing idea and throughout the complex process that leads to launching and marketing your book, we are your sounding board, story lead analyst, project manager, and marketing guide.
We are the magicians who integrate strategy, messaging and content by turning it into compelling heartfelt items the media publicize. We create relationships with the media worthy of your company’s airtime or digital/print space and are friends with journalists, bloggers, freelancers, contributors, and staff editors.
Clients love to see features in lifestyle, news, industry trade magazines, blogs and be interviewed for radio/podcast, and TV. We partner with nationally recognized agencies to conduct all our client’s media buying activities covering all media from radio to social including FB, IG ads, paid placements, influencer, and blogger advertorials.
Social media 2020 and beyond. PR meets marketing and advertising in a cross-over blurry world of paid and earned media. Influencer marketing in many cases means paying a recognized blogger to positively influence your brand. We know the ways and means, processes and differentiators of conversion across platforms. Marketing on IG is not the same as on FB.
Based on your budget, strategy and messaging, we curate content and place it within the appropriate social channels. No campaign is a one size fits all. We track all social media activity and provide you with data analytics.
If you’ve never used a PR agency or want to learn how our method of strategic communications impacts your sales, hire us on a consulting basis to get your feet wet. We’ll mastermind a roadmap to pinpoint exactly where your company needs to be brand wise. We’ll help you craft message strategies to reach your customers that are the best fit in the media. ek public relations will even show you how to get there.
We are extremely grateful for the wonderful clients we serve. Their success is our crowning achievement. Nothing makes us happier than masterminding their long term business growth to heights they’ve only imagined.
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