The fine jewelry market is extremely competitive and difficult to break into as an unknown designer brand. Finding an established sales rep organization to take on a new line is expensive. Develop marketing and sales strategies for wholesale and retail.
Create a brand from scratch.
Develop the look-feel, pricing, positioning, and product value proposition for each designer’s respective line of jewelry through market research to break into the US market. Conducted in-depth interviews with designers and workshop artisans on location, to create the storyline behind their work.
Produced a comprehensive look book. Sold to the high-end retail and wholesale trade in Dallas, Houston, Atlanta, and other select locations.
Established a flagship retail shop in Austin’s east side which includes a workshop where students can learn jewelry design.